Coeur Sports Launches the Zèlè Collection by Coeur

Furthering its commitment to assist women in their pursuit of a fast, fashionable and healthy lifestyle, Coeur Sports, has launched the Zèlè Collection by Coeur. Featuring sleek lines, speed-bending dimpled fabrics, and innovative design elements such as a side-zip bib short for easy nature breaks and Coeur’s revolutionary seam-free chamois, Zèlè (pronounced zel-AY) is the first of its kind in endurance sportswear designed for women by women to maximize aerodynamic performance. Each item in the new line has been performance-validated using the ERO Sports Track Aero System in Los Angeles, Calif., where the clothes are also made.

“At Coeur, we are women obsessed with quality and performance,” said founder, Kebby Holden. “Which is why we are excited to launch this line of women’s apparel devoted to maximizing aerodynamics. Not only is Zèlè hot and sleek by design, it also scientifically created for speed.”

Since the company’s beginning in 2013, Coeur Sports has maintained its dedication to create garments that are not only beautiful, but also beautifully designed and built for performance. The new Zèlè Collection by Coeur line will feature an aero tri top, aero tri short, zip bib and speed jersey in two sleek colorways. It is available for purchase by visiting and at select retail locations.

About Coeur Sports

Coeur Sports is dedicated to producing the finest endurance apparel available to women. Based in Santa Monica, Calif., Coeur takes its name from the French word for heart, which also is the root of the word courage. Heart and Courage play an important part at Coeur, as the company knows it takes a lot of both to train and achieve one’s goals. With this mindset, Coeur’s mission is to foster a supportive community for women getting women involved in sport and leading a lifestyle of health and fitness. Learn more at or follow Coeur Sports on Facebook, Instagram, and Twitter.