Coeur Sports Named Official Apparel Sponsor of Title 9 Triathlon in Boston

As part of its efforts to foster a supportive community for women getting women involved in sport and leading a lifestyle of health and fitness, Coeur Sports—the finest endurance apparel available to women—is proud to announce that it has been named the official apparel sponsor of the Title 9 Triathlon. The event, which is produced by Max Performance, takes place on September 11, in Boston’s Hopkinton State Park. The sprint triathlon features an intimate race experience for its 650 participants, selling out for nine straight seasons.

“Since 2013, Coeur’s mission has been to bring together active women who share our passion for triathlon and living a life that is happy and heathy,” said Kebby Holden, founder of Coeur Sports. “Between the event’s fun atmosphere and its dedication to making sure every detail leaves participants feeling special, Title 9 felt like a natural fit for us. We’re thrilled to be a part of the action in Boston this September.”

Added race director Tim Richmond, “Max Performance is excited to partner with Coeur on the Title 9 Triathlon in bringing our athletes the most thoughtfully-created apparel that aligns with our mission:  spirit, camaraderie, and achievement. We feel that Coeur brings to market only the best triathlon apparel and that’s what we want for our athletes.”

To learn more about Coeur Sports, visit Registration is now open for Title 9 Triathlon at

About Coeur Sports

Coeur Sports is dedicated to producing the finest endurance apparel available to women. Based in Santa Monica, Calif., Coeur takes it name from the French word for heart, which also is the root of the word courage. Heart and Courage play an important part at Coeur, as the company knows it takes a lot of both to train and achieve one’s goals. With this mindset, Coeur’s mission is to foster a supportive community for women getting women involved in sport and leading a lifestyle of health and fitness. Learn more at or follow Coeur Sports on Facebook, Instagram, and Twitter.

About Max Performance

Max Performance, based in Boston, Mass., organizes multisport events throughout New England with an emphasis on organization, professionalism, and a truly amazing atmosphere for triathletes of all backgrounds. Max Performance events have a strong focus on the athlete experience with a relaxed yet spirited atmosphere. You can learn more about the Max race experience at