imATHLETE Brings Innovation to METROPCS Dallas Marathon with Loyalty Discount Technology

imATHLETE – a sports registration company that is changing the way event organizers engage with athletes – has been selected as the official registration partner for the MetroPCS Dallas Marathon. The event, which draws more than 25,000 participants, will be held on Sunday, December 14.  

Following a 2013 event that was cancelled due to severe weather, the MetroPCS Dallas Marathon required a unique solution to reward those that didn’t have the opportunity to run.  imATHLETE’s unique Loyalty Discount functionality is allowing the 2013 participants to receive a special, personalized offer.


“We are proud to partner with imATHLETE as our registration provider,” said Patrick Byerly, President of Dallas Marathon. “Their increased functionality, support and attentiveness to the needs of our organization sets them apart as a leader in the racing industy.”


imATHLETE’s Loyalty Discount technology allows clients like the MetroPCS Dallas Marathon the ability to reward participants for doing multiple events, regardless of when the participants register. This provides race directors with the ability to reward participant loyalty without having to juggle excel spreadsheets and keep track of multiple discount codes.


Said Jeff Matlow, CEO of imATHLETE, “Not only does the MetroPCS Dallas Marathon have an impressive history, but their reaction to the 2013 cancelation proves a clear dedication to the happiness of their participants and the growth of the organization. We’re ecstatic to be working with them and help further strengthen the relationship with their runners.”


To learn more about this latest innovative offering from imATHLETE, visit imATHLETE also can be found on Twitter by following @imATHLETE and by liking the imATHLETE Facebook page.




imATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include ASICS LA Marathon, Twin Cities in Motion, American Trail Running Association, City of Philadelphia and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.


About the Dallas Marathon

The Dallas Marathon is a nonprofit organization with a focus of promoting health and physical fitness through running events and related activities. Dating back to 1971, the organization conducts and promotes year-round events culminating each December with Dallas’ largest and Texas’ oldest running marathon, the MetroPCS Dallas Marathon. Now in its 44th running, the marquee property attracts over 25,000 participants and 300,000 spectators to Dallas’ largest single-day sporting event, highlighted by a race course featuring iconic landmarks including the JFK Memorial, Margaret Hunt Hill Bridge, the historic Swiss Avenue District, Klyde Warren Park and Reunion Tower. The MetroPCS Dallas Marathon is recognized as The Official Marathon of the City of Dallas and, since naming a primary beneficiary in 1997, has donated more than $3.3 million to Texas Scottish Rite Hospital for Children. For more information, visit



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