imATHLETE Launches Club Membership Management and Member Incentive Platform

Continuing its commitment to bring innovation to the participatory sports industry, imATHLETE (, a sports registration company that is changing the way athletic organizers engage with athletes, has launched a new, butt-kickin’ club membership management and member incentive platform. With a focus on running, triathlon, cycling and swim clubs, imATHLETE’s new platform gives club organizers more control over their membership base, including easy sign-up, automated renewal notifications, membership promotions, robust reporting and more.

As if the technology alone were not enough, imATHLETE is also providing participating clubs unique incentives for all their members. This includes member-only discounts on events, exclusive discounts on all purchases from, as well as opportunities for special training plans, club member clinics, and other unique offerings designed to enhance the club experience.

“We’ve recognized a strong need amongst the thousands of clubs in the US to better manage and incentivize their members,” said imATHLETE CEO Jeff Matlow. “Working with some of the country’s biggest clubs, including the Montgomery County Road Runners Club (MCRRC), we’ve created a much-needed platform that benefits clubs of all sizes.”

To learn more about imATHLETE or this club membership management and member incentive program, visit

About imATHLETE imATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include OneAmerica 500 Festival Mini-Marathon, ASICS Los Angeles Marathon, Austin Marathon, Bike New York, GORE-TEX Philadelphia Marathon, Dallas Marathon, Twin Cities in Motion, American Trail Running Association, and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.