imATHLETE Launches One-Click Lottery System with Overwhelming Success at Medtronic 10 Mile and Zions Bank Ogden Marathon

Furthering its commitment to providing cutting-edge event management technology to the endurance industry, imATHLETE – a sports registration company that is changing the way event organizers engage with athletes – has recently launched a groundbreaking new one-click lottery system. Truly unique, imATHLETE’s one-click lottery platform was successfully unveiled during the opening of the celebrated Medtronic TC 10 Mile lottery and the Zions Bank Ogden Marathon.  

“As the endurance industry continues to grow in popularity, more and more events are moving to a lottery system as a way to level the playing field for participants,” said Jeff Matlow, CEO of imATHLETE, “We saw a huge need in the industry for a simple lottery management tool that could make life much easier for participants and event organizers.  So we built it.  And we’re pretty darn ecstatic about it.”


The new imATHLETE lottery system provides both race organizers and participants with a seamless, user-friendly experience. With just one click of a button, race organizers can enable a customizable lottery registration for any type of event. The feature also allows race organizers flexibility in setting lottery deadlines, limiting participant entries, adjusting entry fees and managing team entries.


“Being one of the first events to introduce this one-click technology to the running community was exciting,” said Virginia Brophy Achman, Executive Director of Twin Cities In Motion. “Not only does imATHLETE’s lottery solution enhance the participant’s experience by making it easier and faster to register for this fall tradition, it also accelerates our event’s growth without complicating the lottery process.”


Added Mike McBride, Event Manager of the Zions Bank Ogden Marathon, “imATHLETE’s lottery system blew us away.  Simply put, registration for our race has never been easier and more exciting.”


To learn more about this latest innovative offering from imATHLETE, visit imATHLETE also can be found on Twitter by following @imATHLETE and by liking the imATHLETE Facebook page.



imATHLETE blends registration, fundraising and e-commerce technology with the social networking inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including ASICS LA Marathon, Medtronic Twin Cities Marathon, M3S Sports, City of Philadelphia, XTERRA Events and a multitude of non-profit and sports organizations. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAMATHLETE and by liking the imATHLETE Facebook page.


About Twin Cities In Motion

Twin Cities In Motion provides nationally recognized, high quality running events throughout the year, including the Medtronic Twin Cities Marathon and Medtronic TC 10 Mile. With a mission of promoting healthy lifestyles through running events and community outreach, Twin Cities in Motion and its charity partners contribute over $750,000 to related causes annually. For more information, visit,, and follow us on Twitter @tcmarathon.


About Zions Bank Ogden Marathon

The Zions Bank Ogden Marathon brings more than 9,000 participants representing 39 states and five countries to Ogden, Utah, each May. The event is produced by the GOAL Foundation, whose mission is to bring unparalleled athletically-orientated events to the Greater Ogden area. For additional information visit, call 801.399.1773 or email

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