imATHLETE Powers Five Minute Sellout for S.O.S. Triathlon

Powered by the robustness of imATHLETE – a sports registration company that is changing the way event organizers engage with athletes – and perhaps a slight sugar high from Halloween candy, the Survival of the Shawangunks (aka the S.O.S. Triathlon) sold out of its 2014 participant spots within five minutes after registration opened at midnight on November 1.  

“We are excited to have our partnership with imATHLETE. They are an important ingredient in helping us manage and grow the enthusiasm behind the event,” said Don Davis, president of the New York Triathlete Association. “S.O.S. is a unique event that requires unique solutions, from registration through event completion. imATHLETE has the flexibility and robust technology to help us grow, whether it's managing the initial registration rush or allowing us to have a lottery alternative to fill additional slots.”


Set along the backdrop of the Shawangunk Mountain Range, S.O.S. is one of the country’s most grueling and most beautiful races. It is an eight-stage triathlon that brings participants on a 30-mile bike, 4.5-mile run, 1.1-mile swim, 5.5-mile run, 0.5 mile swim, 8 mile run, 0.5 mile swim and, finally, a 0.7 mile uphill run to the finish. The event will take place on Sunday, September 7, 2014, in New Paltz, NY.

Added Jeff Matlow, CEO of imATHLETE, “The S.O.S. Triathlon is a perfect opportunity to showcase the power and flexibility of the imATHLETE engine. imATHLETE is dedicated to offering a distinctive experience to participants from registration through results. We’re thrilled to be creating that magic for the S.O.S. Triathlon, its participants and the racing community.”


To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @imATHLETE and by liking the imATHLETE Facebook page.


imATHLETE blends registration, fundraising and e-commerce technology with the social networking inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including LA Marathon, Twin Cities Marathon, M3S Sports, City of Philadelphia, XTERRA Events and a multitude of non-profit and sports organizations. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAMATHLETE and by liking the imATHLETE Facebook page.


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