imATHLETE Powers Napa-to-Sonoma Wine Country Half Marathon To Fastest Sell-Out in Event History

The 11th annual Napa-to-Sonoma Wine Country Half Marathon sold out its 2014 event in only 32 minutes, the fastest sell-out in the event’s history.  Registration was managed by imATHLETE, a sports registration company that is changing the way event organizers engage with athletes.  

Napa-to-Sonoma is the flagship event in the popular Wine Country Half Marathon Series, produced by Destination Races. Following this year’s rapid sell-out, Destination Races opened up a special lottery for additional slots into the July 2014 half marathon, powered by imATHLETE’s new, robust one-click lottery system. Registration for team participation was shifted to a lottery format this year to provide better access and opportunity for larger groups to register.


“Our goal is to provide our participants with the best race experience possible,” said Matt Dockstader, CEO of Destination Races. “That experience starts with the website and the registration process. With such a large demand for limited spaces in this race, we wanted to create a ‘hybrid’ registration system that would accommodate as many people as possible. imATHLETE helped guide us through this process flawlessly.”


Added Jeff Matlow, CEO of imATHLETE, “We’re incredibly honored to work with Destination Races.  Matt and his team have consistently been innovators in the running business, and the popularity of their Wine Country Half Marathon Series is a testament to that. We couldn’t be happier to leverage the flexibility of the imATHLETE system to help support their growth.”


Registration for the lottery is open through December 9and winners will be notified by December 11.  Registration for the GunBunFunRun 5K held in conjunction with Napa-to-Sonoma, opens December 11.  To register and learn more about the events, visit



imATHLETE blends registration, fundraising and e-commerce technology with the social networking inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including LA Marathon, Twin Cities Marathon, M3S Sports, City of Philadelphia, XTERRA Events and a multitude of non-profit and sports organizations. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAMATHLETE and by liking the imATHLETE Facebook page.


About Napa-to-Sonoma Wine Country Half Marathon

Napa-to-Sonoma Wine Country Half Marathon is the flagship event in the Wine Country Half Marathon Series. This popular race features a fast and scenic course starting at Cuvaison Carneros Winery and finishing in historic Sonoma Plaza in front of City Hall. Destination Races also produces the Santa Barbara, Virginia, Oregon, Kelowna, and Healdsburg Wine Country Half Marathons.  For more information, visit

# # #