imATHLETE Powers Record Seven-Minute Sellout for S.O.S. Triathlon

Powered by imATHLETE, a registration company changing the way events engage with their athletes, the Survival of the Shawangunks (aka the S.O.S. Triathlon) sold out of its 2016 participant spots within seven minutes after registration opened at midnight on November 1. “Every year gets more exciting as the anticipation of getting a coveted slot in SOS reaches levels we never even envisioned,” said Don Davis, president of the New York Triathlete Association. “We thought last years 11 minute sell-out was wonderful, then imATHLETE helped us top that rush with a thrilling 7 minute sell-out this year. It’s incredible.”

Set along the backdrop of the Shawangunk Mountain Range, S.O.S. is one of the country’s most grueling and most beautiful races. It is an eight-stage triathlon that brings participants from around the world on a 30-mile bike, 4.5-mile run, 1.1-mile swim, 5.5-mile run, 0.5 mile swim, 8 mile run, 0.5 mile swim and, finally, a 0.7 mile uphill run to the finish. The event will take place on Sunday, September 11, 2016, in New Paltz, NY.

“An event as unique as S.O.S. is the perfect opportunity to show the power and flexibility of the imATHLETE platform,” added Jeff Matlow, CEO of imATHLETE. “We are thrilled to have been a part of another rapid sellout registration year for the event!”

For more info about imATHLETE, visit Better yet, visit their blog at About imATHLETE

imATHLETE blends registration, coaching and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.