imATHLETE Revolutionizes Event Registration Yet Again with Innovative Event Cancellation Refund Protection Program

Continuing its undying commitment to bring innovative ways for event organizers to generate more revenue and reduce their workload, imATHLETE (, a sports registration company that is changing the way event organizers communicate with participants, has launched the imATHLETE Event Cancellation Refund Protection Program. The benefit, that imATHLETE offers exclusively to event organizers that use its popular registration platform, guarantees participants a full refund for events that are cancelled due to adverse weather, natural disaster, terrorism or other covered perils*.

“For years, event organizers have either spent tens of thousands of dollars on event cancellation insurance or struggled to figure out whether or not to provide refunds,” said imATHLETE CEO Jeff Matlow. “Well, that struggle and that expense is now a thing of the past. Event organizers can now generate new revenue from this program and still get the same coverage and peace of mind that they need. Everybody wins.”

By opting into the Event Cancellation Refund Protection Program (again, e-CARPP), race directors can take comfort knowing that their participants are covered if they are forced to cancel their event. This even includes USA Triathlon one-day license fees! Participants will receive their refund directly from imATHLETE, without increasing the workload of race directors or creating negative backlash for the event. And that’s a good thing.

To learn more about imATHLETE or this really cool program, visit or


imATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include OneAmerica 500 Festival Mini-Marathon, ASICS Los Angeles Marathon, Austin Marathon, Bike New York, GORE-TEX Philadelphia Marathon, Dallas Marathon, Twin Cities in Motion, American Trail Running Association, and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

*Information provided here is only a summary. Full terms and conditions are available here