Jive Live Entertainment elects imATHLETE as exclusive registration and marketing partner

Jive Live (Jive-Live.com), the Los Angeles-based event production company behind the New Year’s Race and with such clients as the ASICS LA Marathon, Competitor Group, Wings For Life World Run, Santa Monica-Venice Christmas Run, Run to Remember Los Angeles, Hollywood Half Marathon, Hard Rock Café 5K/10K, and Los Angeles Dodgers Foundation, has selected imATHLETE (imATHLETE.com), a sports registration company that is changing the way event organizers engage with athletes, as its exclusive registration and marketing partner. “At Jive Live, we pride ourselves on ensuring every event we produce is not only innovative, but of the highest quality,” said Robert Larmore, co-founder & COO of Jive Live. “Knowing that imATHLETE posses similar traits immediately drew us to them as a partner. We are beyond excited to have their expertise on our side as we launch registration for our New Year’s Race and beyond.”

The exclusive partnership begins with the opening of registration for the New Year’s Race (NewYearsRace.com), which will take place in Los Angeles on Sunday, January 3, 2016. Now in its fourth year, the evening event will feature a half marathon, Resolution 5K/10K, and Kid’s Fun Run. The course offers runners an awe-inspiring and totally unique tour of downtown Los Angeles — all in a night race under the glow of the bright city lights.

“We are proud to partner with Jive Live on such iconic events,” said imATHLETE CEO Jeff Matlow. “Their portfolio offers the perfect way for participants to experience the benefits of imATHLETE’s commitment to changing the way event organizers engage with athletes. We look forward to the endless possibilities this partnership brings.”

About imATHLETE imATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include OneAmerica 500 Festival Mini-Marathon, ASICS Los Angeles Marathon, Austin Marathon, Bike New York, GORE-TEX Philadelphia Marathon, Dallas Marathon, Twin Cities in Motion, American Trail Running Association, and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Jive Live Entertainment Jive Live Entertainment takes pride in producing and managing large scale events, from half marathons/10K/5Ks to community/fun festivals, city ceremonies, street parties, city parades and private events. Jive Live plans the logistics and coordination aspects before actually launching the event, including budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation/parking, and security/emergency plans. Each event deserves the highest quality and expertise to establish each event as an innovative experience. To learn more about Jive Live Entertainment, visit www.jive-live.com.