Page and Palette bookstore partners with imATHLETE to offer new book by bestselling author of ‘Born to Run’ Christopher McDougall

imATHLETE is excited to partner with Page and Palette bookstore in Fairhope, Ala., to offer personalized autographed copies of the new book by bestselling author Christopher McDougall during its pre-sale period. “Natural Born Heroes,” which made its debut April 21, is available through imATHLETE until April 30 to be shipped anywhere in the United Sates. McDougall will autograph each book purchased, personalized to the consumer, at his book tour event in Fairhope on May 1. The bestselling author of Born To Run, McDougall also is the man behind the ubiquitous movement of the same name. For his second book, McDougall examines more than just the muscles in our feet: he takes a look at the body as a whole and gives us the keys to unlocking our full strength potential.

In Natural Born Heroes, McDougall traces the history of ordinary men and women who, with no formal training, unleashed their potential to master their fascia and perform heroic feats. From the legendary Pheidippides (the ancient Greek “all-day runner”), to a band of Cretan resistance fighters who managed to capture a top German general during the height of occupation in World War II, to David Belle, the founder of the parkour movement, McDougall’s fascinating findings—told with his signature passion and joy—will change your approach to getting fit.

“Easily one of the most well-known runners in the world, Christopher literally taught us all how to run without shoes,” said Jeff Matlow, CEO of imATHLETE. “We are honored to have this opportunity to share his latest book with his fans and our imATHLETE family, as we’re a company that prides itself on being able to offer a unique opportunity to our members.”

To learn more about imATHLETE or this exclusive McDougall opportunity, visit



mATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include OneAmerica 500 Festival Mini-Marathon, ASICS Los Angeles Marathon, Austin Marathon, Bike New York, GORE-TEX Philadelphia Marathon, Dallas Marathon, Twin Cities in Motion, American Trail Running Association, and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.


About Page and Palette Bookstore

Page and Palette is a third-generation, locally-owned bookstore located in the heart of downtown Fairhope, AL. Since 1968, this local landmark has promoted a love of the written word. It hosts a wide variety of author events, from up-and-coming writers to best-selling celebrities. Page and Palette is known for its strong selection of literary fiction, a great collection of works by local and regional authors, as well as its popular coffee shop, Latte Da. For more information, contact Page and Palette at 251.928.5295 or