Picky Bars Launches Moroccan Your World

Just in time for summer, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has added a new Morrocan-inspired flavor to its real food family, Moroccan Your World. This slightly-savory and sweet energy bar features a unique spice blend of turmeric, cardamom, ginger, and pistachio inspired by the cuisine found in Morocco. Similar to the seven existing flavors already in the Picky Bars lineup, the ingredients and recipe for Moroccan Your World were hand selected by Fleshman. Turmeric was chosen for its anti-inflamatory properties while cardamom was added for its digestion benefits. The bar also contains pistachios and ginger for a little kick of healthy goodness.

Moroccan Your World is allergy friendly, gluten free, dairy free, soy free, GMO free, and made with 81 percent organic ingredients. All Picky Bar flavors are balanced with athletes in mind, but great anytime with a 4:1 carbs to protein ratio.

The new flavor is now available online at pickybars.com, through Picky Club, and in select Picky Bars retail locations.

To learn more about Picky Bars, visit pickybars.com.

About Picky Bars

Picky Bars creates real food products to “Fuel Great Experiences.” It was founded in 2010 in a home kitchen by a husband (Jesse Thomas), wife (Lauren Fleshman), and friend (Steph Bruce)—all professional endurance athletes—in an effort to create a real food bar built for performance, fueling, and recovery. Picky Bars are allergy friendly, gluten free, dairy free, soy free, 100 percent non-GMO, and have a balanced 4:1 carb to protein ratio. The 100 percent athlete-owned business is based in the outdoor mecca of Bend, Ore. Through wholesome products, great services, lots of fun, and some quirky humor, Picky Bars strives to support, encourage, and inspire athletes of all levels to reach for their goals and live life to the fullest. Learn more at pickybars.com or follow Picky Bars on Twitter, Facebook, and Instagram.