4 ways Daylight Saving Time can help further your PR


It’s that time of year again—Daylight Saving Time! Spring is right around the corner, the weather is getting warmer, the birds are singing, and technically you’re about to lose an hour of your day in the time change. Rather than groan about the missed hour of sleep, use the psychological impact of extra daylight to inspire yourself to work a little longer each day to better your brand.

But first, I need to get a grammar issue of my chest.

Repeat after me: It’s daylight saving time, not daylight savings time. Remember, this day is all about saving daylight. We’re not savings daylight. Because that would just be silly.

Here are four suggestions on how to use those few extra minutes at the end of each day to make a big difference in your PR activities.

Update your media lists

Guess what moves around more than toddlers hopped up on Pixie Stix? Members of the media. It’s simply the nature of the profession to move around from one media outlet to another.

Unless you’ve pulled your media lists within the past 30 days, they are likely out-of-date.

Daylight Saving Time provides a great opportunity to make sure you’re next PR campaign connects with the right people who can tell your story. Regardless of whether you use a paid service for nationwide efforts or pull lists for local clients on your own.

Rekindle old relationships

You know those people who only reach out to you when they need something from you? Everyone hates those people.

Make a cognizant effort to not be the person who only reaches out to a media contact when you need something from them or have a story that you need their help to tell.

If you are starting to feel as if you’ve become that person to a contact you used to have a better relationship with, take the extra moments provided by Daylight Saving Time and reach out to them.

Call and ask them to coffee, lunch, or drinks. Email to let them know you saw their last article or newscast and what you liked about it. Or even just drop them a note to say hello.

That contact you’ve been neglecting may be working on a story that’s a good fit for you or your brand.

Do your homework

Let’s face it, there is a lot going in the world and keeping up with the latest trends can be overwhelming. We often get so busy or distracted that we forget to pay attention to the news in our own area of specialty.

Use Daylight Saving Time to put an end to the cycle of feeling overwhelmed and uninformed by doing your homework.

Spend the extra hours of daylight thinking about what is trending or breaking in your industry. Then, think about how your brand or offering might be able to contribute to that conversation. Finally, pitch your thoughts on the above to reporters covering your industry or offer to write a guest post on the topic for a well-read blog.

You also can use these bonus hours of daylight to research interesting articles in magazines and online that may help further your brand’s PR initiatives.

Write it out

When’s the last time you took even five minutes to write out your thoughts? I’m guessing, if we’re being honest here, that it’s somewhere close to you can’t even remember or never.

Why? Because if it isn’t directly related to the work at hand, writing too often gets pushed aside.

With all the advancements in social media, there has never been a better time to share your expertise more easily. Whether it’s starting your own blog or commenting on someone else’s Instagram post, now is the perfect time to offer a fresh take on what’s happening in your niche or industry.

Not feeling confident in your prose? Don’t worry about it. Just start writing.

Use the extra daylight provided by Daylight Saving Time to fuel your creativity. Draft a blog post about five things that inspired you this week, write a thought leadership article on where you feel the industry is headed, or develop a white paper that addresses a common issue in your industry.

How do you plan to use Daylight Saving Time to your PR advantage?

Want more helpful tips like the ones above plus more? Check out The Buzz: A Media Darling’s Guide to Press Coverage or signup for exclusive Hearsay content.