5 PR takeaways from Thanksgiving
Thanksgiving is right around the corner and hopefully you will be spending quality time with friends and family, as well as preparing and enjoying a traditional Thanksgiving meal. Despite the warm feelings the holiday inspires, thinking about the holidays may also send you in a panic. An all too common feeling PR pros know too well when looking at their to-do lists.
In the spirit of Thanksgiving, and to help ease that anxiety, here are five PR lessons you can take away from the holiday.
Plan a menu
Preparing a Thanksgiving meal is a huge undertaking, which usually involves a lot people. It’s important to lay out as much as possible so you know which tools you will need, how much time it will take, and what needs to happen.
A grocery list is key for your pre-Thanksgiving trip to the store and can keep you from having to rush back multiple times prior to your guests arrival. A planned menu also helps you determine who is bringing what to dinner. Four different stuffings and no turkey would make for a sad meal, don’t you think?
Drafting a plan also is crucial for PR pros. Regardless if it’s for the launch of a new product or a crisis, knowing who is doing what and all the moving parts is key. That way you won’t forget to include contact information on info sent to the media or forget an important step in your crisis communications strategy.
Know your guests
Would Martha Stewart ever invite a vegetarian over for Thanksgiving and only serve a meat-heavy menu? No, she would not.
Like Martha, it’s important in PR to understand who your guest or audience is. This way, you can create only things that are relevant to them.
Plus, by providing only what is relevant to your guests and audience, you’re able to better meet the expectations of those being served.
Even the world’s greatest chefs have sous chefs. They know their limits and so they recruit help.
Assuming you can cook an entire Thanksgiving meal yourself and have every single dish turn out Pinterest-worthy is simply not logical.
Neither is thinking you can singlehandedly implement every part of your next big PR campaign while achieving nothing less than stellar results.
As painful as it might be, get comfortable with delegating tasks and asking for help. Assigning specific tasks and knowing who is doing what will minimize stress and potential disasters.
Try your luck
On Thanksgiving, somethings were meant to be broken. Well, maybe just one thing—the wishbone.
Sure, it’s gross and slimy. But you have a 50 percent change of coming out the lucky winner. However, if you don’t take a chance, you’ll never know.
The same goes for PR initiatives. If you don’t take a risk and try something new, you’ll never know if you could’ve been a big winner.
Now, this doesn’t mean blow your entire annual PR budget to shut down Times Square for your next product launch. But it does mean to think about fresh, creative tactics to use in spreading your key messages.
What if that risk doesn’t turn out as well as you hoped? Assess the situation, take what you learned and perfect your strategy for the next time.
Last, but not least, the holidays are about getting together and spending time with family and friends. Because it’s easy to forget how much relationships matter in life, personally and professionally.
Everything about PR is built around developing relationships. Relationships are how you gain clients, ensure these same clients succeed, and call in a favor (or two) during times of crisis.
This holiday season, remember to take the time to enjoy the wonderful people in your life and spend time building relationships.
Happy Holidays from Hearsay!
Want more helpful tips like the ones above plus more? Check out The Buzz: A Media Darling’s Guide to Press Coverage or sign up for exclusive Hearsay content.