How to become media savvy


Learning to navigate the media landscape is no easy venture. The internet is rife with short-cuts and click-bait promising instant media coverage for writing announcements and sending them to media. But, once you applied in the real world, it’s not as simple as pushing send and magically getting coverage. Understanding how the media works and paying attention to current news will take you a long way in becoming a media pro. Whether you’re just getting started using publicity to promote your business or already experienced at navigating its tricky waters, fine-tuning your media smarts right now will give you a head start on becoming a media darling.

Here are some proactive ways to get your smarts on now:

Change your perspective Start looking at your favorite magazines but from a different perspective. If you want to work in the beauty or fashion industry, browse Vogue or InStyle and start looking at these magazines through the PR lens rather than just as the consumer.

Changing your perspective will help you see:

  • What are the reoccurring feature sections in every issue?
  • What are the hot products that are being written about?
  • Does your brand/business have a similar or complementing product that would be of interest to readers?

Research Becoming smart on major outlets that fit your brand/business is crucial for achieving media coverage. Knowing what type of topics and products each outlet covers and who covers what exact topic will be invaluable when you need to land media coverage for brand news or a product launch. Editorial calendars are also a great resource when looking for ways to proactively pitch a product or idea.

Research will answer questions like:

  • Are there any planned features that your brand could fit into?
  • Who’s the best contact to pitch you story to?
  • Have they recently written any articles that your brand/business could relate to?

Read The importance of keeping up with current news both general and in your brand’s/business’ industry cannot be stressed enough.

Reading will show you:

  • What are the big trends or news waves?
  • Who is writing about your products and your competitor’s products?
  • What outlets you should be targeting for your brand/client?

These are some very easy ways to start getting your media chops sharpened and fine-tuned. Even though you wear many hats as a small business owner or entrepreneur, it's good to be reminded that media relations and publicity immediately impacts the very core of what you're trying to accomplish.

What steps are you taking to become media savvy?

Want more helpful tips like the ones above plus more? Check out The Buzz: A Media Darling’s Guide to Press Coverage, get on the wait list for Hearsay’s PR mastermind group (launching in February), or email me directly to schedule a consultation today!