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Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Available everywhere books are sold.

Pitchworthy is for founders, creatives, and experts who are tired of being talented but overlooked—and ready to turn visibility into real authority, credibility, and revenue.

Written by publicist KJ Blattenbauer, Pitchworthy reveals how modern publicity actually works, without gimmicks, gatekeeping, or performative hustle.

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Buy the Workbook
This Isn’t About “Getting Noticed.”

It’s About Getting Chosen.

Most people think publicity is luck, timing, or who you know.

Pitchworthy reveals the truth: recognition isn’t random. It’s strategic. When you understand how visibility actually works, you can build authority on purpose.

Inside, you’ll learn how to:

starIdentify the story angles journalists, producers, and platforms are actually looking for

starPosition yourself as a credible expert, even before you feel “ready”

starWrite pitches that get opened, read, and replied to

starTurn press coverage into momentum, trust, and sales

starBuild a year-round visibility strategy without burning out

This isn’t about chasing attention. It’s about building a reputation that converts.

Inside, you’ll learn how to:

starIdentify the story angles journalists, producers, and platforms are looking for

starPosition yourself as a credible expert (before you feel “ready”)

starWrite pitches that get opened, read, and replied to

starTurn press hits into momentum, trust, and sales

starBuild a visibility plan that works year-round, without burnout

This is not about chasing attention. It’s about building a reputation that converts.

Pitchworthy is for you if:

starYou’re respected in your industry, but not yet widely known

starYou’re tired of watching less-qualified competitors get the spotlight

starYou want visibility that leads to opportunities, not just likes

starYou’re ready to stop guessing and start executing a real PR strategy

If you want to be quoted, booked, invited, and trusted, Pitchworthy is your playbook.

Buy Pitchworthy Now
Buy the Workbook

What Makes Pitchworthy Different

This isn’t a recycled marketing book or another vague “personal brand” pep talk.

Pitchworthy is:
Strategic

Grounded in nearly three decades of real PR experience

Practical

Clear frameworks you can implement immediately

Credibility-driven

Focused on authority, not algorithms

Revenue-aware

Because visibility without business impact is just noise

Think of it as a straight-talking publicist in your corner — equal parts strategy, clarity, and calm confidence.

Buy Pitchworthy Now
Buy the Workbook
About the Author 

KJ Blattenbauer

KJ Blattenbauer is an award-winning publicist and the founder of Hearsay PR. For nearly three decades, she has helped founders, creatives, and experts move from overlooked to in-demand through credibility-driven PR and strategic visibility.

Her clients and work have appeared in outlets including Forbes, Fast Company, Architectural Digest, and The TODAY Show. Known for cutting through the fluff, KJ teaches PR as a long-term business asset — not a vanity metric.

Pitchworthy is her definitive guide to building recognition that lasts.

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15
About the Author 

KJ Blattenbauer

KJ Blattenbauer is an award-winning publicist and the founder of Hearsay PR. For nearly 30 years, she’s helped founders, creatives, and experts move from overlooked to in-demand through credibility-led PR and strategic visibility.

Her clients and work have appeared in outlets including Forbes, Fast Company, Architectural Digest, The TODAY Show, and more. Known for cutting through the fluff, KJ teaches PR as a long-term business asset, not a vanity metric.

Pitchworthy is her definitive guide to building recognition that lasts.

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15 Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8 Brand 9 Brand 10 Brand 11 Brand 12 Brand 13 Brand 14 Brand 15

Ready to Become Pitchworthy? 

If you’re done waiting to be discovered and ready to be positioned, this is where it starts.

Buy Pitchworthy Now
Buy the Workbook
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HOME WORK WITH ME CASE STUDIES BUY MY BOOK RESOURCES BOOK AN INTRO CALL
BLOG PRESS TERMS PRIVACY POLICY DISCLAIMER