From $7k to $47.4K Almost Overnight
How a wellness brand grew monthly revenue from $7K to $47.4K with help from Hearsay
At a Glance
Challenges
Low brand awareness in a saturated wellness market
Limited online traffic and visibility
No consistent PR or media exposure
Social media growth had plateaued
Messaging was unclear and overly clinical
Benefits
Revenue grew from $7,000/month to $47,400/month
Website traffic increased by 312%
Email list doubled in size, with a 28% average open rate
Featured in 12 health and lifestyle publications
Features in 10 national design publications
Gained 15K+ new Instagram followers
Product sellouts led to waitlists and buzz
“Hearsay didn’t just get us press, they helped us understand who we were talking to and how to connect in a way that felt real. The growth we've seen is beyond what we imagined. Our brand finally feels alive—and visible.”
Wellness brand founder
Backstory
Founded by a former yoga teacher with a vision: to make holistic health feel less intimidating and more accessible, this wellness brand had a loyal, but small, customer base. With minimal brand visibility and inconsistent marketing efforts, growth was slow.
By early 2024, they were earning about $7,000 per month, through word of mouth and local boutiques. The founder knew there was growth potential but didn't have a clear strategy or the time to pitch media.
That's when Hearsay stepped in.
Takeaway
Hearsay brings more than media exposure, we help brands step into their full potential by aligning visibility with voice, and buzz with business goals. For this wellness brand, that meant turning a good idea into a thriving wellness brand that customers trust—and come back to.
Tactics
Refined brand voice
Refined brand voice Hearsay helped the brand move away from jargon-heavy health speak toward messaging that felt warm, empowering, and easy to understand—without losing credibility.
Built a visibility plan from the ground up
Built a visibility plan from the ground up We developed a media and influencer strategy focused on micro-influencers, wellness blogs, and niche publications like Well+Good, Mindbodygreen, and The Chalkboard Mag.
Revamped social strategy
Revamped social strategy A full content overhaul helped turn their feeds into spaces that felt like a supportive wellness community, not just a product feed. They incorporated behind-the-scenes stories, real customer testimonials, and educational “bite-size” wellness tips.
Leveraged press wins into sales
Leveraged press wins into sales Each media placement and influencer mention was repurposed strategically across newsletters, product pages, and social to build trust and drive conversions.
Don’t settle for steady growth — go exponential.
Together, we’ll build the narrative and press leverage that accelerates your brand’s leap.
