From Unknown Luxury to Media Darling
From zero press to multiple media placements every month for 24 consecutive months (and beyond)
At a Glance
Challenges
Zero media coverage (not even local)
No press strategy or media relationships
Brand story wasn’t clearly articulated
Underleveraged product launches
Social media engagement wasn’t converting to awareness or credibility
Benefits
From zero media mentions to at least three press features per month
50+ earned media articles in top-tier outlets over 24 months
Increased credibility led to 3x growth in wholesale partnerships
Products features in editorial gift guides and “best of” roundups
Brand recognition surged, with customers saying “I saw you in…” becoming a common phrase
“Before Hearsay, our brand felt invisible. Now, we’re in the kinds of publications I used to dream about. The team didn’t just get us press, they helped us become a brand editors genuinely want to feature.”
Luxury brand founder
Backstory
A high-end lifestyle brand offering curated home goods, slow fashion pieces, and fragrance had a problem—no press. Inspired by coastal minimalism and artisan craftsmanship, the brand had a clear vision, but almost no media footprint. Despite their stunning visuals, thoughtful design, and quality products, they weren't getting noticed.
When they approached Hearsay, their marketing was entirely in-house, and press mentions were nonexistent. The founder described his brand as “a best-kept secret, beautiful, but buried.”
Takeaway
When you have a strong product but no media visibility, it's easy to feel stuck. Hearsay bridges that gap by crafting thoughtful strategies that turn quiet luxury brands into press darlings. For this brand, the results spoke for themselves, and kept speaking, month after month.
Tactics
Nailed the brand narrative
Hearsay worked closely with the lifestyle brand to define their point of view, bridging craftsmanship with modern luxury. They developed compelling brand messaging, pitch angles, and an evergreen media kit.
Secured consistent press
Hearsay pitched targeted media outlets, tailoring story ideas to fit seasonal cycles, product launches, and editorial calendars. Within months, the brand was featured in Elle Decor, Architectural Digest, Luxe Interiors + Design, and more.
Integrated press into the brand ecosystem
The brand leveraged their media wins across email, web, and retail partnerships, boosting brand trust and conversion. Each feature helped them open new doors, from stockists to interior design collabs.
Luxury brand founder Built long-term momentum
Rather than a one-time splash, Hearsay focused on sustainability, ensuring the luxury brand stayed top-of-mind with editors and stylists. That consistency became their secret weapon.
From best-kept secret to media darling — ready to make the leap?
Let’s uncover your unique story, amplify your visibility, and secure press that pulls new audiences to your brand.
