A 248% Growth in Social Media Followers
How Hearsay helped an interior design firm achieve a 248% growth in social media followers
At a Glance
Challenges
Stagnant social media follower growth
Inconsistent content strategy
Low engagement despite high-quality visuals
Minimal press exposure
Underutilized brand story
Benefits
Social media followers increased by 248%
Engagement rate improved by 142%
Instagram drove a 67% increase in website traffic
10+ new qualified leads per week were attributed to Instagram alone
Features in 10 national design publications
“Working with Hearsay was a turning point for our brand. They didn't just grow our followers, they helped us find our voice and attract clients who genuinely connect with our aesthetic and values. Their strategic approach was a game-changer.”
Interior Designer
Backstory
Despite their strong portfolio and happy clientele, a high-end interior design firm struggled to translate their success into digital growth. Their Instagram presence had plateaued, engagement rates were declining, and new client inquiries from social media had stalled
Looking to reinvigorate their brand and expand their audience, their team partnered with Hearsay. The goal was clear: increase visibility, strengthen brand voice, and attract ideal clients through social media.
Takeaway
Hearsay’s strategic, story-driven approach to PR and social media helped this interior design firm move from digital stagnation to thriving growth. By aligning media exposure with a compelling brand voice and smarter content planning, they turned social media into a lead-generating asset.
Tactics
Revamp brand positioning and voice
Revamp brand positioning and voice Hearsay conducted a comprehensive brand audit and helped the firm hone their voice, balancing aspirational design with authenticity. This laid the foundation for more meaningful storytelling across posts.
Social media strategy overhaul
Social media strategy overhaul A content calendar was implemented, balancing project reveals, behind- the-scenes process shots, design tips, and team spotlights. Hashtag strategies were tailored to reach the firm's target demographic and geographic markets.
Implement media features and collaborations
Implement media features and collaborations We secured press placements in notable publications like House Beautiful and Rue, and leveraged those features on social media to build credibility. We also coordinated Instagram takeovers and cross-promotions with complementary brands
Incorporate influencer alignment
Incorporate influencer alignment We identified aligned micro-influencers and industry collaborators to feature the interior design firm's work, boosting brand exposure organically.
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