PR Intake Form

INSTRUCTIONS:

Please fill out this PR Intake Form in its entirety at least 48 hours prior to your scheduled strategic planning session. Don’t hesitate to reach out to [email protected] with any questions. – or maybe not even have the “don’t hesistate” line in there?

PR Intake Form

Full Name

Brand or company name

Brand or company website

Preferred social media account

What is/was your original vision/dream when you started this business? How has it evolved?

What do you want people to think the second they hear about or see your brand?

What feeling do you want customers to take away after interacting with you?

If your company or brand could be known for one thing, what would it be? Why?

What is currently working right now?

Where are you getting or feeling stuck?

Who are at least three brands or companies that you admire or that inspire you? Why?

How do you currently explain to others what it is you do/sell/offer?

Who are your top three competitors?

What do you sell in a physical sense (i.e., pieces, products, services, etc.)?

What do you sell in an emotional sense (i.e., freedom, creativity, confidence, etc.)?

What’s stressing you out right now in regard to your company or brand?

How do you serve/satisfy the needs of your customers or idea client?

Do you have a public relations or marketing strategy in place?

If so, which tactics in your PR or marketing strategy have been most successful?

What is your biggest hope for your company in the next 365 days?

What is your biggest hope for your company with the addition of dedicated public relations efforts?

Are there any significant dates upcoming, including sales, launches, marketing holidays, etc. that are specific to your brand or industry?

Are you planning any new offerings, products, or services that will need to be incorporated into your communications for the rest of this year and beyond?

Are there any new promotions or events you’ll be participating in or hosting in the next year that I should be aware of?

Please tell me anything else you think I should know about your company or brand in order to assist with you with creating content.

PR Intake Form

INSTRUCTIONS:

PR Intake Form

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