Positioning is everything.
Give your target audience a clearer reason to choose you.

How to Be a Media Darling Book

$14.99

Are you ready for media attention but can’t afford a publicist?

Consider How to Be a Media Darling your essential #DIYPR toolbox with everything you need to get your name, services, and products in the press and in front of your target audience.

The original DIY guide to being your own publicist, How to Be a Media Darling is a practical public relations guide that teaches you step-by-step how to get media coverage—all while taking the mystery out of getting your brand the attention it deserves.

In this book, you’ll learn how to:

  • Lay out a strategic publicity plan

  • Develop compelling ideas for the media, social media, and more

  • Plus, get the media to come to you and offer you free advertising for your brand.

With How to Be a Media Darling, you’ll be able to transform your brand, showcase your story, and become the ultimate publicity machine. If you’re feeling stuck in a sea of other brands and asking yourself, “What makes mine different?” this is the book for you.

Authored by KJ Blattenbauer, an award-winning publicist with nearly three decades of public relations experience, this easy to read and even easier to implement introduction to the world of PR is perfect for entrepreneurs, small business owners, influencers, and those working in communications who want to refresh their skills.

Recognition Roadmap Intensive

30 DAYS - $5,000

Ready to take control of your publicity efforts, but need expert guidance to make it count? This 90-minute one-on-one session is designed for business owners and brands who want honest, strategic feedback and a clear path to getting press.

Transform from invisible expert to recognized authority in 30 days. This comprehensive intensive is designed for business owners and brands who want strategic guidance and a clear path to getting press. Working alongside you, I'll help you shape your goals into a tangible, customized media strategy that positions you as the go-to authority in your field. Here's how it works:

Intake and Preparation

You'll complete a comprehensive assessment outlining your goals and challenges. I'll review all your materials in advance—including your website, offerings, photography, and social channels—so we can maximize our strategy session.

90-Minute Strategy Session

We'll dive deep into your business with targeted questions and strategic exploration. Together, we'll uncover your most newsworthy angles, identify overlooked opportunities, and clarify your positioning as the go-to authority in your field.

Custom Strategy Delivery

After our session, I'll craft your personalized PR roadmap with actionable next steps, pitch templates, and editor contacts based on everything we discovered together.

30 Days of Implementation Support

I provide ongoing coaching and strategic guidance as you implement your plan, including email support, pitch feedback, and troubleshooting to ensure your success.

  • Comprehensive brand and media audit

  • Guidance on PR opportunities, including overlooked press angles

  • Your personalized PR roadmap and strategy summary

  • Pitch and follow-up email templates tailored to your goals

  • Cross-marketing and buzz-building ideas to amplify your brand

  • 30 days of implementation support and guidance

Done For You Media Outreach

MONTHLY RETAINER - $10,000/month (6 month minimum)

After our intensive, you'll have the option to partner with us to implement your personalized media strategy. We handle the heavy lifting so you can stay focused on your business.

  • Strategic content creation and compelling pitches

  • Securing ideal media placements that match your goals

  • Managing timelines and campaign execution from start to finish

  • Full support through every step of media engagement

    Requires completion of the Recognition Roadmap Intensive. By invitation only.