Positioning is everything. Give your target audience a clearer reason to choose you.

HOW TO BE A MEDIA DARLING BOOK

$14.99

Are you ready for media attention but can’t afford a publicist?

Consider How to Be a Media Darling your essential #DIYPR toolbox with everything you need to get your name, services, and products in the press and in front of your target audience.

The original DIY guide to being your own publicist, How to Be a Media Darling is a practical public relations guide that teaches you step-by-step how to get media coverage—all while taking the mystery out of getting your brand the attention it deserves.

In this book, you’ll learn how to:

  • Lay out a strategic publicity plan

  • Develop compelling ideas for the media, social media, and more

  • Plus, get the media to come to you and offer you free advertising for your brand.

With How to Be a Media Darling, you’ll be able to transform your brand, showcase your story, and become the ultimate publicity machine. If you’re feeling stuck in a sea of other brands and asking yourself, “What makes mine different?” this is the book for you.

Authored by KJ Blattenbauer, an award-winning publicist with nearly three decades of public relations experience, this easy to read and even easier to implement introduction to the world of PR is perfect for entrepreneurs, small business owners, influencers, and those working in communications who want to refresh their skills.

VIRTUAL STRATEGY SESSION

90 MINUTES - $2,500

Ready to take control of your publicity efforts, but need expert guidance to make it count? This 90-minute one-on-one session is designed for business owners and brands who want honest, strategic feedback and a clear path to getting press.

Working alongside you, KJ will help you shape your goals into a tangible, customized media strategy. Whether you're aiming to get a feature for a current project, increase brand visibility, or land your product in key gift guides, this session delivers clarity, direction, and results.

How it works

Before your session: You’ll complete a short pre-session Q&A outlining your goals and challenges. KJ will review your materials in advance, including your website, offerings, photography, and social channels, so you can make the most of your time together.

During your session: You’ll work through a personalized PR strategy over a video call, with direct guidance and feedback from KJ.

After your session: You’ll receive a customized strategy summary with actionable next steps, a pitch roadmap, and follow-up templates (including editor contacts, when applicable). KJ also offers limited post-session email support to answer any lingering questions.

What’s included:

  • A brand and media audit

  • Guidance on marketing and PR opportunities, including overlooked press angles

  • A personalized PR roadmap and consultation summary

  • Pitch and follow-up email templates tailored to your goals

  • Cross-marketing and buzz-building ideas to amplify your brand

MEDIA OUTREACH

MONTHLY RETAINER - $5,000 per month

Are KJ and her team partner with standout brands and individuals to craft publicity campaigns that are truly worth celebrating, earning meaningful media coverage that tells your story with style and substance.

We specialize in one of the most vital (and often overlooked) parts of building a brand: promotion that connects. Our team becomes your PR partner, designing imaginative concepts and managing every detail—from pitch development to media placement—with precision and creativity.

We handle the heavy lifting so you can stay focused on your business. From curating compelling content to aligning with the right media partners, we manage the process end-to-end, making your campaign feel seamless, intentional, and effective.

What you can expect:

  • Strategic brainstorming and creation of captivating content

  • Securing ideal media placements that match your goals

  • Identifying and collaborating with trusted media partners

  • Crafting detailed timelines that keep your campaign on track

  • Developing customized pitches for every aspect of your brand

  • Managing all marketing and PR materials to ensure message alignment

  • Supporting you through every step of media engagement

  • Overseeing full campaign execution—so you can enjoy the spotlight

Please note that our Media Outreach offering requires an initial evaluation with our experts.